Established in 1933 by Sol Koffler, the American Tourister collection forms a habitual identity amongst consumers; combining the values of high quality, durability, practicality at an affordable price. Decades of innovation continued with the company achieving many firsts: American Tourister was the first to offer luggage tags, the first to be nationally advertised in 1946, the first to experiment with new materials to make the world’s first molded luggage in 1950s, and its much-raved about ‘Gorilla” TV advertising campaign launched in the 1970s’, sets an intense trigger to the memory.

Since the acquisition by Samsonite in 1994, American Tourister has made an applaudable impression into the European and Asian markets. The brand’s top-notched quality, practical designs and value for money attributes, has made it the consumer’s preference for holiday travels with family in-tow.

Affixed with its notable tagline of “Trusted all over the world”, American Tourister’s consistent efforts in providing consumers with high quality luggage at affordable prices and offering a wide selection of travel products including luggage, business cases, casual bags, and backpacks for all types of travel; lauds it as the world’s second biggest luggage brand and the fastest growing brand in Europe (GFK source).

Embedded with the distinctive high quality traits, the American Tourister collection combines style and practicality and covers a wide selection of travel luggage: a spectrum of spinners and uprights, duffle bags and backpacks; all made from the finest quality of denier polyester, denier dobby nylon for softcase, and materials such as polypropylene and polycarbonate for the hardcase. American Tourister luggage comes with a true global warranty of three years.