SOS (Centralfestival)


In 2015, the online fashion brand market was tremendously growing. There were plenty of new online fashion brands that started on Instagram. One of our Co-Founder was also the owner of an online brand. During that time, she was facing some problems that made all online fashion brands struggle, e.g. All brands had different size charts and customers would like to try on before purchasing the product. Many brands would like to have a brick & mortar store, however, the cost was really high. And that was where SOS - SENSE OF STYLE started. SOS - SENSE OF STYLE was found to solve all these problems. SOS is a fashion multi-brand store that solves both brands and customers' problems. With the “Simple Luxury” concept, all brands in SOS store can be mixed & matched together, thus customer tends to buy more items and more brands during their shopping time. In addition, we also provide a lot of marketing support, such as influencer PR, online advertisings, offline marketing campaigns, etc. This helps brands to grow faster. Since there are around a hundred brands per branch, customers can use SOS as a one-stop shopping spot for their clothing items. 


Regarding strong support from customers, SOS group expanded a new store with the “easy everyday” concept called “SENSE” and also expanded nationwide to Chiang Mai and Phuket. Currently, the SOS group has 2 main brands: SOS - SENSE OF STYLE & SENSE with a total of 10 branches. SOS group also diversifies our business by organizing an SOS Market and launches a new Fashion brand called “XO the Label”. We continually improve and adapt ourselves, therefore one day we will be able to let the world know more about Thai Fashion Brands.

REF SOS - Sense of Style

 Help us improve the information.
Trend
March 2024

Chiangmai's Events